MobiTV 'Compress to Impress' Demo at IBC

MobiTV 'Compress to Impress' Demo at IBC PR Newswire EMERYVILLE, California and LONDON, September 6, 2012 EMERYVILLE, California and LONDON, September 6, 2012 /PRNewswire/ -- MobiTV showcases benefits of HEVC (H.265) video compression for service providers MobiTV, Inc., a global leader in enabling delivery of live and on-demand TV everywhere, will perform a demonstration of the HEVC (H.265) video compression standard at IBC in Amsterdam (7- 11 September). HEVC is the latest iteration of industry standards developed to improve the compression efficiency of video and will supersede the current AVC (H.264) standard. HEVC is capable of reducing the bandwidth requirements by up to 50 percent, while still maintaining the same level of video quality. The MobiTV demonstration will showcase the improved efficiencies delivered by the HEVC standard and how it compares with AVC. HEVC is recognized by the industry as a significant leap forward in video compression standards. New techniques and innovations have been applied to the development of HEVC including the introduction of hierarchical coding units and additional transform sizes. The efficiencies delivered by HEVC are also underpinned by new, and improved, motion vector prediction and motion compensation methods. "MobiTV has always been at the forefront of optimising the delivery of content and the development of new transport methods," said MobiTV Chief Technology Officer Kay Johansson.