MINI - Taking Design Beyond the Roads With the Hatchback

MINI - Taking Design Beyond the Roads With the Hatchback PR Newswire LONDON, August 2, 2012 LONDON, August 2, 2012 /PRNewswire/ -- A powerful new alliance between the motoring and fashion industry Driving a MINI has long been a statement for motorists who want to stand out from the crowd, but now the car manufacturer has teamed up with an iconic fashion label to share its design principles. The company that makes the most famous small hatchback cars in the world has teamed up with sports lifestyle brand, PUMA, to seal a partnership that will deliver a new range of fashion must-haves. A dynamic collection of sleek and sporty contemporary clothing, shoes and accessories will be available from September 2012, to be known as MINI by PUMA. The collection, which brings together the two innovative brands, will combine MINI's mastery in creatively using space and PUMA's strengths in designing clothing and accessories - showcasing both companies' talents in functionality, performance and design. "In PUMA we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like MINI, appeals to young, open-minded target groups", said Dr Thomas Goerdt, director of Lifestyle Collections at MINI.