Millward Brown Highlights Neuromarketing Leadership

Millward Brown HighlightsMillward Brown Highlights Neuromarketing Leadership PR Newswire LONDON, January 22, 2014 Over 3,000 Facial Coding Studies Conducted in Last Year; Now Standard in World's Leading Copytesting Solution Millward Brown, a global leader in brand, media and communications research, today announced it has carried out more than 3,000 facial coding studies over the last year, an annual growth rate of 700%. The world's largest provider of neuromarketing solutions also announced that Affectiva's [TM]Affdex™ facial coding technology is now included as standard in Link , its pioneering and award-winning copytesting solution, significantly expanding its ability to optimize advertising. Millward Brown and Affectiva first partnered to offer the service to brands in 2012. Today's announcement means that all Link studies will seamlessly integrate automatic classification of moment-by-moment facial responses to adverts with viewers' verbal responses. It will also enable marketers to: • more quickly identify branding moments and cues that did or did not work well; • pinpoint the emotional power of ads that can be difficult to explain in detail with survey responses; • improve the ability of Link to predict sales effects with even more accuracy by picking up important information in respondents' instinctive responses (such as frowns, smiles or eyebrow movement) that complements the survey data.