MICA to Offer New Media Specialisation From 2013 Batch

MICA to Offer New Media Specialisation From 2013 Batch PR Newswire AHMEDABAD, India, November 7, 2012 AHMEDABAD, India, November 7, 2012 /PRNewswire/ -- The Mudra Institute of Communications, Ahmedabad (MICA) has decided to offer a specialisation in Digital Communications Management, encompassing New Media in its flagship 2-year Post Graduate Diploma in Communications Management (PGDM-C), for the batch it will select in 2013. http://photos.prnewswire.com/prnh/20121107/573558 Admission process for the 2013 batch is currently underway. Aspirants who have appeared, or will appear, in the 2012 CAT, XAT or GMAT (Dec 2007 or later) examinations, irrespective of their scores, will be eligible to appear in the MICAT examination of MICA, which will be held in multiple centers across India in Feb-end/March beginning (date will be announced). The last date for application to MICA is January 29, 2013. MICA currently offers 4 specialisations that are sought after by students aspiring to make careers in Marketing, Brand Management, Media, Consumer Insights, Research and Account Planning, across industry verticals. These are: - Brand Management - Media Management - Marketing Research - Account Planning MICA has taken several unique initiatives in the past, amongst them, being the only Institute in India to offer a specialisation in Marketing Research. According to Dr.