MailOnline, foursquare, Sony Music, American Airlines, LivingSocial and the BBC to speak at ad:tech London 2012

MailOnline, foursquare, Sony Music, American Airlines, LivingSocial and the BBC to speak at ad:tech London 2012 PR Newswire LONDON, July 16, 2012 LONDON, July 16, 2012 /PRNewswire/ -- The first round of conference speakers has been announced by ad:tech London. The show, taking place 19-20 September at the National Hall Olympia, connects the digital media community for two days of purposeful learning and networking. In the first round of speaker announcements, ad:tech London presents: MailOnline, foursquare, Sony Music, American Airlines, LivingSocial, Hotels.com, Last.fm, MoneySupermarket.com and the BBC. These speakers and many more will be present to share strategy, case studies and give the industry answers to controversial and urgent questions. The theme of this year's conference is: 'Digital is The bigger picture: When will brands catch up?' According researchers at the Boston Consulting Group , 23 per cent of all purchases will be executed online by 2016. The UK web economy is predicted to expand at a rate of 11 per cent year for the next four years, reaching a total value of £221bn by 2016. This will make it a stronger industry than the healthcare, construction or education sectors. Facts like those above appear in the media and in reports on a regular basis, and yet many brands still show very little real understanding of the digital environment in which they're operating.