Lord Ashcroft Project Blueprint: Phase 4

Lord Ashcroft Project Blueprint: Phase 4Lord Ashcroft Project Blueprint: Phase 4 PR Newswire LONDON, January 4, 2014 Lord Ashcroft poll: • 37% of 2010 Tories would not vote for the party tomorrow • Potential switchers prefer Cameron to Miliband but doubt Tories on fairness and public services • Linking economic growth and personal prosperity is election key More than a third (37%) of those who voted Conservative at the last general election say they would not do so tomorrow, according to new polling by Lord Ashcroft. These Conservative 'defectors' significantly outweigh the number of voters who have been attracted from other parties since 2010, making it more difficult for David Cameron to win an overall majority in 2015. The findings are from Project Blueprint: Phase 4, the latest round of Lord Ashcroft's research into the Tories' prospects of winning the next election outright. As he says in the report's introduction: "If the Conservatives want to govern after the next election without a coalition of parties, they are going to need a bigger coalition of voters." Lord Ashcroft warns that building this general election-winning coalition - not this year's European Parliament elections - should remain the party's priority in 2014. Project Blueprint examines four types of potential Conservative voter: Loyalists (23% of all voters) are sticking with the party since 2010 but are not necessarily lifelong Tories.