"LINE Call: A Wake Up Call for Shifting Trend in Thailand's Telecom Landscape" Says Frost & Sullivan

"LINE Call: A Wake Up Call for Shifting"LINE Call: A Wake Up Call for Shifting Trend in Thailand's Telecom Landscape" Says Frost & Sullivan PR Newswire BANGKOK, March 19, 2014 Japan's LINE has launched "LINE Call", a flat-rate low cost voice calling service that allows users to make phone call from LINE mobile app to home or mobile phone numbers directly. Currently the service is available only on Android platform. On the first phase, LINE targets Android users in 8 markets which are Columbia, Japan, Mexico, Peru, Spain, USA, and Thailand. The launch of LINE Call can be considered an important step as LINE strives to become a complete communication platform. This feature also positions LINE in direct competition with other internet calling service providers namely Skype, Viber, and Google Hangout. The competition will also intensify as newly acquired WhatsApp also announced in February that it'll offer voice call service in the near future. Teera Kanokkanjanarat, senior ICT analyst from Frost & Sullivan Thailand said, "If we take a close look at LINE's growth strategy, we wouldn't be surprised to see the launch of LINE Call as Internet Calling market has high market potential. The revenue of Skype, the leader in this market, was more than 700 million USD in 2012. Also, it was not surprising to see that Thailand has been among the first few countries to launch this service as the country has the second largest LINE users, second only to Japan.