Leading Auto Companies Launch Innovative Image Advertising Solution by Vibrant and Mindshare

Leading Auto Companies Launch Innovative Image Advertising Solution by Vibrant and Mindshare PR Newswire LONDON, August 9, 2012 LONDON, August 9, 2012 /PRNewswire/ -- Vibrant Media, the global leader in premium contextual advertising, and Mindshare, the global media network, today announce that Ford and Mazda have launched innovative campaigns using Vibrant Image, the contextual image advertising solution that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image. Mindshare brokered the deal with the new Vibrant format, launching with Mazda and now running on Ford's campaigns. The latest campaign launched by Ford to promote the new Ford B-MAX will be thrunning for two months from 6 August across premium auto and men's lifestyle sites and gives participants access to unique lifestyle experiences and days out. As online advertising becomes more sophisticated, publishers and advertisers are continually looking to ensure their communications and sites are relevant to their audience - by enhancing the user experience and making sites work in the interest of the user, brand and publisher. Image is proving to be an extremely successful solution to the problem of 'banner blindness' for Ford and Mazda. In addition, Vibrant Image is a premium placement that is more contextually engaging than standard display ads.