lastminute.com Snaps up Webtrends for Website Optimisation

lastminute.com Snaps up Webtrends for Website Optimisation PR Newswire LONDON, September 10, 2012 LONDON, September 10, 2012 /PRNewswire/ -- Webtrends Optimize and Segments chosen by Lastminute.com to enhance customer experience by understanding key preferences and online behaviours Webtrends (http://www.webtrends.com), the global leader in unified mobile, social and web analytics and engagement, today announced that the UK's leading online travel and leisure retailer - lastminute.com - has implemented Optimize and Segments across three of its major global brand websites: lastminute.com, Holiday Autos and ZUJI (part of the Travelocity Group). In today's competitive online travel market, understanding customer behaviour is critical. Analytics and multi-variant testing was already part of lastminute.com's digital marketing and product strategy to test website content. However, the brand wanted to enhance this by implementing an optimisation solution to obtain deeper insight into customer preferences. The ultimate goal was to provide its users with the best possible experience across its sites by fully understanding visitor behaviours and inclinations. lastminute.com wasn't just looking for a software vendor, it specifically wanted a technology partner to work closely with its team to advise on which sections of the site to test, and to formulate creative plans to understand customer behaviour.