Kenyan Prime Minister Launches Augmented Reality Campaign For Presidency

Kenyan Prime Minister Launches Augmented Reality Campaign For Presidency PR Newswire LONDON, Nov. 26, 2012 -Prime Minister Raila Odinga embraces Aurasma technology for his Presidential campaign- -Kenya joins list of more than 100 countries now using Aurasma- LONDON, Nov. 26, 2012 /PRNewswire/ -- While the world's attention was focused on the US Presidential election, Kenya - the country that was the birthplace of President Obama's father - was quietly leading the way in the use of mobile technology in election campaigning. Kenyan Prime Minister, Raila Odinga has turned to the very latest augmented reality technology to win support for his presidential campaign. Raila Odinga, Prime Minister of Kenya, said: "When Kenyans go to the polls to vote for their President, their future will be in their hands and so will their mobile phones. By using Aurasma in our campaign app, we will be able to reach out to voters in a completely new way, making it easier for them to get information about the Presidential election process and my policies if elected. It is important to make politics accessible and satisfy Kenyan's appetite for the latest technology and I am delighted to do both with the launch of this app." To view a short video of Prime Minister Raila talking about the app, visit: http://www.youtube.com/watch? v=VyGNcHCckRM&feature=youtu.