Kenshoo Social and Shoutlet Partner to Unify Paid, Earned and Owned Media for Improved Marketing Campaign Attribution

Kenshoo Social and Shoutlet Partner to Unify Paid, Earned and Owned Media for Improved Marketing Campaign Attribution PR Newswire LAS VEGAS, December 4, 2012 LAS VEGAS, December 4, 2012 /PRNewswire/ -- Kenshoo Social and Shoutlet clients can now better understand what drives consumers to act Leading cloud-based social marketing platforms, Kenshoo Social (http://www.KenshooSocial.com) and Shoutlet (http://www.Shoutlet.com), unveiled today at SMX Social an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure, attribute and optimize social media campaigns and cross-channel marketing communications. Kenshoo Social Through Kenshoo Social and Shoutlet, clients gain visibility into the impact of owned media assets, and paid social advertising, ultimately driving more accurate captures of revenue-driving activity, down to the individual page posts. This functionality illuminates the full value of social media initiatives by enabling brands to better understand how paid and owned social media activity contribute to the purchase process. "The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer's path to action following each interaction with the brand," said Jason Weaver, CEO of Shoutlet.