Judge Books By Their Covers With New Richard And Judy Book Club App

Judge Books By Their Covers With New Richard And Judy Book Club App PR Newswire LONDON, September 3, 2012 LONDON, September 3, 2012 /PRNewswire/ -- Alongside this year's Autumn Book Club titles, Richard Madeley and Judy Finnigan have launched an exclusive app which will see them return to our screens. The Autumn Book Club, exclusive to WHSmith, has another ten fabulous titles and the new app will enable Richard and Judy's avid Book Club followers to view exclusive content by simply scanning the book cover. Watch the covers in action here: http://youtu.be/-C03hksIUfQ Since the Richard and Judy Book Club launched in 2010 there has been a growing popularity in not just its chosen books but also the breadth of bonus content which is available both online and in the back of the books - and this Autumn's Book Club takes it a step further with the launch of a wonderful new app for smartphone and tablet users - bringing Richard and Judy back to our screens! The Richard and Judy Book Club App, created by Aurasma, uses ground-breaking, augmented reality technology to allow readers to see Richard and Judy appear on their screens reviewing each of the Autumn book titles. Users simply need to download the App which is free at the App Store and Google Play and scan the book cover. Not only will Richard and Judy pop up on users' screens reviewing each title but there will be links straight through from the app to buy the book there and then.