Johnnie Walker Launches The Spice Road, Inspired by Travel and Made Exclusively for Travellers

Johnnie Walker Launches The Spice Road, Inspired by Travel and Made Exclusively for Travellers PR Newswire LONDON, November 27, 2012 LONDON, November 27, 2012 /PRNewswire/ -- Johnnie Walker today unveiled the first of a portfolio of whiskies that take their inspiration from the travelling heritage of John Walker & Sons. Available only in duty free stores, Johnnie Walker The Spice Road pays a unique homage to the global travellers of today. http://photos.prnewswire.com/prnh/20121127/579532-a http://photos.prnewswire.com/prnh/20121127/579532-b From the four corners of Scotland to the four corners of the world, Johnnie Walker has always pushed boundaries to discover new horizons. From 1820, the Walker family and their agents travelled the world, navigating their way down the famous trade routes: the Spice Road of Europe and Asia; the Royal Route from Europe to Persia; and the Gold Route of the Americas and the Caribbean, in pursuit of adventures bringing both new business and rich experiences. Their efforts ensured that, by the 1920s, Johnnie Walker had arrived in 120 countries and was being enjoyed on the great railways, luxury ocean liners and early transatlantic flights. Meanwhile, the striking image of the Johnnie Walker Striding Man was becoming an icon all over the world.