IWC Schaffhausen Unveils New Flagship Boutique, Adding a Star to the Beijing Sky

IWC Schaffhausen Unveils New Flagship Boutique, Adding a Star to the Beijing Sky PR Newswire BEIJING, November 23, 2012 BEIJING, November 23, 2012 /PRNewswire/ -- Yesterday, IWC Schaffhausen celebrated the opening of its Flagship Boutique in Beijing, China. Friends of the Brand and selected guests were among those in attendance at the spectacular unveiling ceremony in the Parkview Green Mall, followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing, an evening to remember. "Our new Flagship Boutique, now the second in Asia, takes IWC's watchmaking heritage to a new level," explained IWC CEO Georges Kern. "We are proud to celebrate this occasion with our distinguished guests and to honor the importance of the Chinese market with an exclusive timepiece". Parkview Green, a new mall in the heart of Beijing's central business district, is setting new standards in both form and function with the use of innovative environmental technologies, enabling, among other achievements, the establishment of a microclimate beyond the influence of Beijing's extreme seasonal climates. IWC invited 200 guests to join them at Parkview Green for the boutique's grand opening event. For the inauguration, guests gathered on the bridge in front of the fully covered Flagship Boutique to learn more about IWC's milestones of innovation, an exhibition featuring ten watches from the years 1874 to 2000.