ISPRA Announces PR Newswire's Pranikoff as Guest of Honour

ISPRA Announces PR Newswire's Pranikoff as Guest of Honour PR Newswire TEL AVIV, Israel, December 10, 2012 TEL AVIV, Israel, December 10, 2012 /PRNewswire/ -- ISPRA (Israel Public Relations Association) announces that Michael Pranikoff, Global Director of Emerging Media at PR Newswire, will be the guest of honour and key note speaker at its forthcoming conference "Will Content Marketing be the next growth area for Public Relations agencies." Pranikoff is a vastly experienced, respected and much followed media commentator and educator, and has been spotting trends, shaping events and guiding people through the ever changing media landscape for over 20 years. He has recently been recognised by Cloud Spark as one of the top 52 PR professionals shaping the conversation on Twitter. http://www.cloudspark.com/2012/07/30/top-pr-pros-on-twitter. His presentation will discuss Search, Social & Syndication - The Key Elements to Successful Content Marketing for PR Agencies. Pranikoff commented: "Over the last two years, marketing & public relations executives all over the world have been flirting with ideas around content marketing. As we see the convergences of Paid, Earned & Owned media, the power of content created by brands is more and more reaching its audience directly.