Internet World's Mobile Marketing Strategies Conference:

Internet World's Mobile Marketing Strategies Conference: PR Newswire LONDON, October 10, 2012 LONDON, October 10, 2012 /PRNewswire/ -- Effectively leveraging the mobile channel to engage your audience 20-21 November 2012, Millennium Gloucester, London Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK mobile marketing industry is currently worth over £330 million. As recently as 2010, the sector was worth just £85 million per year and it is estimated the value of mobile marketing will be at least £1 billion by 2016". This is a stark warning that mobile marketing is not an area to be overlooked in a successful marketing strategy. Internet World's recently-released infographic, part of the online Knowledge Bank for their Mobile Marketing Strategies conference, displays a wealth of information about the current position of mobile commerce through to statistics on the financial value that mobile marketing offers businesses. The infographic can be viewed at http://www.mms- conference.com under the Knowledge Bank tab.