Industrial Growth in Southeast Asia and Australia Bolster the Automation and Controls Market, Finds Frost & Sullivan

Industrial Growth in Southeast Asia and Australia Bolster the Automation and Controls Market, Finds Frost & Sullivan PR Newswire KUALA LUMPUR, Malaysia, August 9, 2012 - Hectic activity in end-user markets fuel growth in the automation market KUALA LUMPUR, Malaysia, August 9, 2012 /PRNewswire/ -- Companies in Southeast Asia and Australia-New Zealand have responded tepidly to automation and controls solutions. Due to the economic downturn, they have deferred large-scale expansion plans but have not completely stalled R&D investments. The impressive industrial growth has made these regions fertile markets for automation techniques. New analysis from Frost & Sullivan (http://www.industrialautomation.frost.com), Automation and Controls Market in Southeast Asia and Australia-New Zealand, finds that the market earned revenues of US$921.4 million in 2011 and estimates this to reach US$1.88 billion in 2018. "Although automation systems are expensive to install and use, most of them offer advantages that far outweigh the burden of the initial investment," said Frost & Sullivan Research Analyst Krishnan Ramanathan. "Companies believe that automating a system significantly reduces the scope for damage, as systems are almost free of human intervention and the chances of errors are reduced." Automation companies will be heartened by the market's prospects but they, especially the majors, will also have to strategize for the stiff competition in the market.