Indian Telecom Brands Dominate US Counterparts on Facebook and Twitter, According to a New Study by Unmetric

Indian Telecom Brands Dominate US Counterparts on Facebook and Twitter, According to a New Study by Unmetric PR Newswire CHENNAI, October 3, 2012 CHENNAI, October 3, 2012 /PRNewswire/ -- Tata Docomo is the Number One Telecom Brand on Facebook, Airtel Leads the Way on Twitter for Indian Brands Operating on razor-thin margins in cut-throat environments, telecom brands around the world are looking to social media in order to win the hearts and minds of their young customers. This is a take no prisoners battle and the Indian telecom brands have emerged as global pioneers when it comes to engaging their respective communities. Simply put, Indian telecom brands are showing the world how social media is done. http://photos.prnewswire.com/prnh/20121003/564982 In the first report of its type, Unmetric, the social media benchmarking company, released the most comprehensive study between top six Indian and US telecom brands on Facebook and Twitter today. The study looks beyond mere fans and followers and instead details the social media efforts of the top wireless carriers in India and the United States to better understand the interaction between the brands and customers. Unmetric identifies which companies are doing the best job at gaining new fans, keeping them updated with engaging content, carrying on conversations and providing effective customer support via social media. Underlying the report is the Unmetric Score, a unique sector-based measurement scored between 0 and 100.