Indian Car Manufacturers Most Popular With Fans on Facebook While Aspirational German Brands Enjoy the Highest Fan Engagement

Indian Car Manufacturers Most Popular With Fans on Facebook While Aspirational German Brands Enjoy the Highest Fan Engagement PR Newswire CHENNAI, November 22, 2012 CHENNAI, November 22, 2012 /PRNewswire/ -- In the Most Comprehensive Study of how Top Car Brands are Using Facebook in India, Audi and Tata Motors Lead the Sector Whereas Toyota and Chevrolet are yet to Make a Major Impact As middle class India mobilises on a scale not seen since 1960's America, having a car is no longer a luxury of the few but an essential part of everyday life. The car market in India has come a long way since the Premier and the Ambassador, with today's discerning buyer being able to choose from a Rs. 1.5 lakh Tata Nano up to a Rs. 1.5 crore Audi R8. As car showrooms pop up in towns and cities across India, a new marketing frontier is opening up on Facebook to win the hearts, minds and hopefully, the loyalties of young, upwardly mobile citizens. http://photos.prnewswire.com/prnh/20121003/564982 http://photos.prnewswire.com/prnh/20121122/577865 Today, Unmetric, the social media benchmarking company, released the most in-depth and comprehensive report on how 16 car manufacturers in India are using Facebook to leverage their marketing efforts. The report examines every aspect of the brands' Q3 social media strategy (July 1st and September 30th).