India's Pharmaceutical Armada

India's Pharmaceutical Armada PR Newswire GURGAON, India and MADRID, Spain, October 9, 2012 GURGAON, India and MADRID, Spain, October 9, 2012 /PRNewswire/ -- Brand India Pharma in the Spotlight at CPhI Worldwide 2012 Having gained Focus Country status for CPhI exhibitions held globally, India the world's largest generic medicine manufacturer will be the cynosure of all eyes with its 'Brand India Pharma' campaign. The three-day CPhI Worldwide pharmaceuticals event will be held in Madrid from October 9-11. 'Brand India Pharma' CPhI Worldwide is the largest pharmaceutical trade exhibition organised each year by the UBM Group. UBM recognised India as the Focus Country across the CPhI exhibitions it has been organising globally, beginning with CPhI Japan in March 2012 followed by CPhI South East Asia held in Jakarta in May 2012 and finally CPhI Worldwide, which follows in October this year. CPhI Japan event, held during March 21-23, 2012 in Tokyo, was the launch-pad for the 'Brand India Pharma' campaign. The campaign is a significant initiative being led by Pharmexcil (Pharmaceutical Export Promotion Council of India) and IBEF (India Brand Equity Foundation) under the aegis of the Department of Commerce, Government of India, to highlight the value proposition that 'Brand India Pharma' presents today globally.