India in Mobile Internet Revolution - Vivaah Launches Mobile Matrimony App - M.Vivaah.Com

India in Mobile Internet Revolution - Vivaah Launches Mobile Matrimony App - M.Vivaah.Com PR Newswire NEW DELHI, India, July 9, 2012 NEW DELHI, India, July 9, 2012 /PRNewswire/ -- Vivaah.com is pleased to announce the launch of the matrimony site http://m.vivaah.com/ which is designed and built especially for mobile devices. Over past year, Vivaah.com has seen traffic from mobile and hand held devices rise from 2% to 15% of total. This was despite the fact that website was not optimised for mobile devices. Now with the launch of a dedicated website for mobile devices, Vivaah hope to improve the reach of our services and serve our users on mobile and handheld platforms better. Vivaah in recent months have been witnessing faster growth rates. In last couple of months, the numbers of users visiting Vivaah through non-desktop devices (mobiles and tabs) has risen to about 15% of total. Overall, it is a small percentage but over a 700% increase (see graphic) from a year ago, when such traffic was only 2% of total. The Vivaah team believes that mobile device visitor's needs are quite different to that of a desktop visitor. The significant differences are the lower speed of the internet access (especially in Indian subcontinent), charges based on download data size and smaller form factor.