Hotels.com® Makes Travel Booking More Social With Introduction of Deals Facebook App

Hotels.com® Makes Travel Booking More Social With Introduction of Deals Facebook App PR Newswire LONDON, July 16, 2012 - New Facebook App Makes Travel Recommendations Based on Friend Activity LONDON, July 16, 2012 /PRNewswire/ -- Hotels.com®, the leading authority on destination travel for consumers searching for hotel deals, amenities and availability, announced today the launch of its Deals Facebook app, which delivers tailored deals that are informed through user preferences and friend activity. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52875- hotelsdotcom-deals-facebook-app-social-travel-recommendations Hotels.com Deals incorporates social recommendations, sharing and discovery into the travel booking process by letting users see the most travelled-to places within their networks and as to where their friends have recently visited. The app showcases destinations that are most prevalent in each user's network and also allows users to "Wish List" their favorite destinations to surface relevant content. "We at Hotels.com are pioneering a new approach to social recommendation and discovery on the Facebook Platform," said Nigel Pocklington, CMO, Hotels.com worldwide. "This application and the algorithm behind it, surfaces friends' popular destinations and matches that with great hotel deals.