Higher Spending on Customer Service in Asia-Pacific Buoys the Contact Center Applications Market, Finds Frost & Sullivan

Higher Spending on Customer Service in Asia-Pacific Buoys the Contact Center Applications Market, Finds Frost & Sullivan PR Newswire SINGAPORE, Dec. 18, 2012 - Cost advantage holds the market in good stead in the price-sensitive Asia-Pacific region SINGAPORE, Dec. 18, 2012 /PRNewswire/ -- While the Asia-Pacific is still the preferred off-shore destination for contact centers, keen focus on quality customer service has attracted business from domestic enterprises across the region. Organizations have begun to leverage customer service as a key differentiator to stand out in an intensely competitive environment. This higher interest in customer services has triggered investments in the advanced contact center features and capabilities. New analysis from Frost & Sullivan (http://www.contactcenter.frost.com), Asia-Pacific Contact Center Applications Market, 2011, finds that in 2011, the market registered more than 13 percent annual growth. To meet the rising customer demand, the region recorded a 9.7 percent growth in contact center agent seats to reach 2.5 million, increasing the investment in contact center applications. The market will sustain double digit growth in 2012 despite the overall economic slowdown due to the continued deregulation of markets and growth in verticals such as online retail, telecom, government and education. Among countries, Japan, Australia, Korea, the Philippines and India were the key growth markets in 2011.