Harper Government Enacts All-inclusive Airfare Advertising Laws

Harper Government Enacts All-inclusive Airfare Advertising Laws PR Newswire TORONTO, December 18, 2012 TORONTO, December 18, 2012 /PRNewswire/ -- The Honourable Denis Lebel, Minister of Transport, Infrastructure and Communities, today announced that all-inclusive airfare advertising is now mandated under amendments to the Air Transportation Regulations. This will ensure consumers can clearly see the total price of an airline ticket, with no hidden fees. "We are protecting Canadian air travellers by helping them see, clearly and up front, the full cost of air tickets, so they can make informed travel choices," said Minister Lebel. "In addition to benefitting consumers by ensuring transparent advertising, these regulations will promote fair competition between all advertisers." The new rules require air service advertisers to display the total price a consumer must pay in order to fly, including all taxes, fees and charges. The amendments apply to the price of air services advertised in any media to the public, for travel within or originating in Canada. This fulfills the Government of Canada's December 2011 commitment to implement regulations regarding all-inclusive airfare advertising within one year. To this end, the Canadian Transportation Agency undertook consultations with the industry, consumer interest groups and individual Canadians before drafting regulatory amendments.