GSMA NFC & Mobile Money Summit 2012 to Give Attendees Unique Mobile NFC Experience in Milan

GSMA NFC & Mobile Money Summit 2012 to Give Attendees Unique Mobile NFC Experience in Milan PR Newswire MILAN, Oct. 16, 2012 - NFC Demonstrations to include NFC-enabled ALFA 159 Coupe Car; New GSMA White Papers Will Examine the Use of Mobile NFC in Retail and Transport Sectors MILAN, Oct. 16, 2012 /PRNewswire/ -- At the GSMA NFC & Mobile Money Summit 2012 taking place 22-25 October in Milan, the GSMA will provide a unique, interactive "NFC Experience", showcasing a range of mobile NFC services both within the Milano Congressi and throughout Milan. Delivered in partnership with Telecom Italia, all registered attendees will receive a Samsung Galaxy Mini II, one of the latest NFC-enabled handsets on the market loaded with Telecom Italia's mobile wallet containing €15. The mobile device will be fitted with an active NFC SIM, provided by Gemalto, which will be operational throughout the attendee's stay in Milan, ensuring that they have the opportunity to experience all of the services on offer. "Mobile services are changing the way that billions of people around the world live, work and socialise and we are seeing a steady evolution towards a fully digital life," said Michael O'Hara, chief marketing officer, GSMA.