GSMA Forms Strategic Partnership With Shanghai International Technology Exchange Center for Mobile Asia Expo

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GSMA Forms Strategic Partnership With Shanghai International Technology Exchange Center for Mobile Asia Expo

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GSMA Forms Strategic Partnership With Shanghai International Technology Exchange Center for Mobile Asia Expo PR Newswire LONDON, May 30, 2012 - GSMA Also Announces New Event Features, Keynote Speakers, Exhibitors and Sponsors LONDON, May 30, 2012 /PRNewswire/ -- The GSMA, organisers of Mobile World Congress, the mobile industry's premier event, today announced that it has signed a strategic partnership with the Shanghai International Technology Exchange Center (SITEC) for cooperation on the Mobile Asia Expo event being held 20-22 June 2012 at the Shanghai New International Exhibition Centre (SNIEC). The GSMA also announced additional keynote speakers for Mobile Asia Expo, including leaders from Alcatel-Lucent, Bharti Airtel, Datang Telecom Group and NTT DOCOMO, as well as new event features, exhibitors, sponsors and partners. "The mobile industry continues to develop at an unprecedented pace, and nowhere is this more evident than in China, which is experiencing tremendous growth and is the world's largest mobile market," commented Michael O'Hara, Chief Marketing Officer, GSMA. "We look forward to showcasing leaders from China and across Asia on the global stage at Mobile Asia Expo.

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Publié par	gsm-conference-limited
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GSMA Forms Strategic Partnership With

Shanghai International Technology Exchange

Center for Mobile Asia Expo

PR Newswire

LONDON, May 30, 2012

- GSMA Also Announces New Event Features, Keynote Speakers, Exhibitors and

Sponsors

LONDON

May 30, 2012

/PRNewswire/ -- The GSMA, organisers of Mobile World

Congress, the mobile industry's premier event, today announced that it has

signed a strategic partnership with the Shanghai International Technology

Exchange Center (SITEC) for cooperation on the Mobile Asia Expo event being

held

20-22 June 2012

at the Shanghai New International Exhibition Centre

(SNIEC). The GSMA also announced additional keynote speakers for Mobile Asia

Expo, including leaders from Alcatel-Lucent, Bharti Airtel, Datang Telecom

Group and NTT DOCOMO, as well as new event features, exhibitors, sponsors

and partners.

"The mobile industry continues to develop at an unprecedented pace, and

nowhere is this more evident than in

China

, which is experiencing tremendous

growth and is the world's largest mobile market," commented Michael O'Hara,

Chief Marketing Officer, GSMA. "We look forward to showcasing leaders from

China and across

Asia

on the global stage at Mobile Asia Expo."

GSMA to Collaborate with Shanghai International Technology

Exchange Center

The GSMA recently signed a cooperation agreement with the Shanghai

International Technology Exchange Center (SITEC), which was established in

December 2011

and is a joint initiative between the China Ministry of

Commerce and the Shanghai Municipal Government. SITEC is designed to

promote the Chinese technology industry and trade internationally, through

information sharing, dialogue on global business processes, resource

integration, professional training and industry collaboration. The GSMA and

SITEC will initially collaborate in promoting the Mobile Asia Expo event, as well

as develop and market future technology events hosted by SITEC.

New Keynote Speakers for Mobile Asia Expo

The GSMA announced that the following mobile industry leaders will be

participating in the Mobile Asia Expo keynote programme:

Rajeev Singh-Molares, President, Alcatel-Lucent Asia Pacific

Sanjay Kapoor, CEO,

India

South Asia

, Bharti Airtel

Dr. Zhen Caiji, Chairman and President, Datang Telecom Group

Kaoru Kato, President and CEO Elect, NTT DOCOMO

These executives join the previously announced keynote speakers including:

Xi Guohua, Chairman, China Mobile

Franco Bernabe Chairman, GSMA and Chairman and CEO, Telecom Italia Group

Olivier Puech, President,

Asia Pacific

, Nokia

Napoleon Nazareno, President and CEO, Smart Communications

Shi Lirong, President, ZTE

The Mobile Asia Congress keynote programme will include sessions addressing

topics such as "Strategies for the New Mobile Era", "Creating the Connected

Life", and "Mobile Innovation: What's the Future of Mobile?". In addition to the

thought-leading keynotes, the conference will feature focused breakout

sessions providing essential insights on current and future trends impacting the

ever-changing mobile industry.

Angry Birds, BMW and Nokia on Show at Mobile Asia Expo

BMW and Nokia will be exhibiting at Mobile Asia Expo, joining previously

announced participating companies including China Mobile, China Unicom,

Cisco, Datang Telecom Group, Huawei, IBM, MasterCard, Mozilla, NEC, NTT

DOCOMO, Orange, PayPal, SanDisk,

Tencent

, Visa, Yahoo! and ZTE, among

others.

The GSMA is introducing several new event features specifically addressing the

consumer audience at Mobile Asia Expo. In the Angry Birds Zone, attendees will

have the opportunity to compete against each other in Angry Birds Space, the

most recent version of Rovio's hugely popular game. In addition, the Mobile

Gaming Zone will showcase the latest in mobile gaming from Game Insight and

more than 20 other gaming companies.

The Augmented Life Zone will highlight various applications of augmented

reality technology, while the Mobile Fashion Zone will spotlight the intersection

of fashion with mobile technologies including NFC, QR codes, mobile apps and

augmented reality. For more information on the exhibition, please visit

http://www.mobileasiaexpo.com/expo-overview.

Nokia to Host App Developer Conference in App Planet

Nokia will also be holding an application developer conference as part of App

Planet, joining previously announced App Planet partners China Mobile and RIM.

App Planet presents opportunities for developers and mobile professionals,

from operators to value-added service providers to equipment and device

manufacturers from around the world, to expand their knowledge as well as

connect with other major apps influencers.

GSMA Forum Series at Mobile Asia Expo

The GSMA aims to advance mobile technologies and applications through the

sponsored Forum Series at Mobile Asia Expo, bringing together industry players

to discuss and debate a range of topics in focused sessions. In the MNO Cloud

Forum, Gold Sponsor JDSU will explore the how cloud computing will

revolutionise future mobile applications as well as the mobile network

operator's role in and vision of the cloud space. Gold Sponsor

STMicroelectronics will present at the Augmented Reality Forum where they will

offer insights on the latest tools and services for mobile augmented reality.

GSMA Launches Public Policy Forum

At Mobile Asia Expo, the GSMA will hold its first Public Policy Forum, bringing

together stakeholders from telecommunications ministries and regulatory

bodies to discuss the key enablers for mobile broadband growth and

development. The one-day meeting will include keynote speeches as well as

panel discussions, where stakeholders will debate and reflect on the key

drivers to stimulate investment in mobile broadband in

Asia Pacific

, and how

industry and governments can work together to achieve this. China Mobile is

the Platinum Sponsor for the Public Policy Forum. For more information on this

meeting, please visit http://www.mobileasiaexpo.com/public-policy-forum.

For more information on Mobile Asia Expo 2012, including details on how to

attend, exhibit or sponsor, please visit www.mobileasiaexpo.com.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning

more than 220 countries, the GSMA unites nearly 800 of the world's mobile

operators, as well as more than 200 companies in the broader mobile

ecosystem, including handset makers, software companies, equipment

providers, Internet companies, and media and entertainment organisations.

The GSMA also produces industry-leading events such as the Mobile World

Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at

www.gsma.com or Mobile World Live, the online portal for the mobile

communications industry, at www.mobileworldlive.com.

Media Contacts:

Xiong Wen (

Beijing

): +86-10-8569-9918

wxiong@webershandwick.com or press@mobileasiaexpo.com

Mia Kuo (

Shanghai

): +86-21-2411-0208

mkuo@webershandwick.com or press@mobileasiaexpo.com

Abigail Faylor (

London

): +44-(0)2070-670-851

afaylor@webershandwick.com or press@mobileasiaexpo.com

GSMA Press Office

press@gsm.org

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