GSMA Announces Grand Tour Cycle Ride From Brussels To Barcelona To Raise Awareness Of Diabetes And To Highlight The Benefits Of mHealth

GSMA Announces Grand Tour Cycle Ride From Brussels To Barcelona To Raise Awareness Of Diabetes And To Highlight The Benefits Of mHealth PR Newswire BRUSSELS, Nov. 28, 2012 -- Call for Team Entries for 2,100 Kilometre Tour; GSMA Launches mDiabetes Campaign to Drive the Development and Delivery of mDiabetes Solutions BRUSSELS, Nov. 28, 2012 /PRNewswire/ -- The GSMA today announced the mHealth Grand Tour cycle ride, which will start in Brussels on the 5th September and finish in Barcelona on the 18th September 2013. The Grand Tour will bring together diabetes patient communities and the mobile and healthcare industries to raise awareness of diabetes and to promote healthy and active living, and showcase how mobile technology can help address the challenge of managing the condition and reduce the cost of care. In conjunction with this announcement, the GSMA also launched its mDiabetes campaign, which will explore how mHealth can support and transform diabetes treatment. "In Europe, more than 55 million people, or 8.5 per cent of the population, live with diabetes and it is recognised as the number one cause of death across the region," said Michael O'Hara, Chief Marketing Officer, GSMA. "The mHealth Grand Tour will help build visibility of this public health crisis, as well as demonstrate how innovative mobile-based solutions can help people address diabetes and related conditions and liberate them to lead active lifestyles.