Google News Inclusion Promotes Brand Awareness

Google News Inclusion Promotes Brand Awareness PR Newswire LONDON, August 30, 2012 LONDON, August 30, 2012 /PRNewswire/ -- Consumer electronics website sees traffic increase via natural search and Google News Content agency Search News Media work to target trending editorial and increase brand awareness The consumer electronics website Pluggedin.co.uk has reported a significant increase in traffic to the website over the last 12 months, thanks to the adoption of a targeted content strategy that has benefitted considerably from inclusion in Google News. Demonstrating the power of content marketing to drive website traffic, brand awareness and engagement, Pluggedin.co.uk worked with specialist online content agency Search News Media to achieve inclusion in Google News and to target specific, relevant trending content. The strategy, which has been in place since July 2011 and saw the Pluggedin.co.uk website achieve Google News accreditation in September, 2011, has since seen regular monthly visitors to the website increase from 25,000 unique views (June 2011) up to an average of 200,000 per month (June 2012).* Even taking in to account organic growth and referrals from Comet.co.uk, which is a partner to the website, the traffic increase via Google News is impressive. The Pluggedin.co.