'Global Revenues From Location Based Services to Reach $4.4bn in 2012' says Visiongain Report

'Global Revenues From Location Based Services to Reach $4.4bn in 2012' says Visiongain Report PR Newswire LONDON, October 29, 2012 LONDON, October 29, 2012 /PRNewswire/ -- Visiongain's latest report Location Based Services 2012-2017: Monetising Opportunities and Challenges examines the location based services market with a focus on how to monetise this technology. Visiongain's analysis calculates that location based services revenues will reach $4.4bn in 2012. The extraordinary successes of apps like Foursquare provide a huge subscriber base for location based services, but this popularity has not yet reached its full potential. In an LTE age the LBS landscape is poised for explosion. This report reveals the opportunities that lie between 2012 and 2017 for all ecosystem members and new market entrants. This report details current examples of successful location based applications and services, and analyses each one to reveal the most pertinent aspects of their success and how that service is monetised. Emerging uses that signal potential future opportunities for monetisation are also covered in detail, providing a holistic and timely overview of the market. Innovations in advertising and marketing also represent significant revenue potential and are forecasted from 2012-2017 in regional and global markets.