Global Brands Opt for Webtrends Optimize

Global Brands Opt for Webtrends Optimize PR Newswire STAINES, England, August 13, 2012 STAINES, England, August 13, 2012 /PRNewswire/ -- Digital Marketing Expert Doubles its Client Portfolio for Optimize in EMEA Webtrends (http://www.webtrends.com), the global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence, has seen an average growth of 295% each year for the last two years, and has doubled the client portfolio of its Optimize business across EMEA in the last 12 months. Webtrends Optimize (http://www.webtrends.com/products/optimize) has been selected by a large number of Europe's biggest and best-known brands (http://www.webtrends.com/expertise/customer-stories) to improve conversions, revenue and brand loyalty. These include household names such as: Alitalia, Barclays, Europcar, Hornbach, Hotels4U, Play.com, Renault and many more. Hotels4U, an award-winning travel website designed to make booking hotels quick and easy 24/7, wanted to improve and simplify the search-to-book process to increase conversions from website visits. Webtrends Optimize experts delivered an exclusive testing package capable of detailed analysis and recommendations for website amendments. The team built multivariate test plans that could be rolled out over a period of time to continually improve the customer experience. Hotels4U experienced 5.52% uplift in bookings as a result of multivariate testing.