Geneva-based Firm LABEL.ch Joins Emakina Group

Geneva-based Firm LABEL.ch Joins Emakina Group PR Newswire BRUSSELS, June 15, 2012 BRUSSELS, June 15, 2012 /PRNewswire/ -- Today, Emakina Group announced the acquisition of 52% interest in the communications agency LABEL.ch, one of the leaders in digital marketing in Suisse Romande, which will now be known as Emakina.CH. Similarities… This merger is motivated by Emakina's strategic interest in the Swiss market and by the similarity in the positioning of both agencies. Furthermore, the structuring of their respective turnovers is very similar, with 80% in digital marketing and 20% in traditional communications. But it isn't just a marriage of convenience: "Both companies share an "entrepreneurial" philosophy, a culture based on human values as well as on the richness of multilingualism. A character trait particular to both Belgium and Switzerland!" point out Arnaud Grobet and Didier Zanone, the two partners of LABEL.ch. … and complementarity While Emakina is active in automotive, banking and financial services, convenience goods (FMCG), industry, telecoms and institutional sectors, LABEL.ch brings its proven experience in the luxury domain, its know-how in the management of large accounts and branding. The Emakina Group now has a 52% majority share in LABEL.ch, with a commitment to acquire the balance of the shares held by the founders in 2018. This initial acquisition represents an investment of 1 million Swiss francs in cash.