Game on for Millions of Smokers Across EU as European Commission and FC Barcelona Launch 'Quit Smoking With Barça'

Game on for Millions of Smokers Across EU as European Commission and FC Barcelona Launch 'Quit Smoking With Barça' PR Newswire BARCELONA, December 1, 2012 BARCELONA, December 1, 2012 /PRNewswire/ -- - Pioneering campaign focuses on benefits of becoming an ex-smoker - Smokers to receive personalised advice from Barça stars From today, smokers across Europe will be able to 'Quit Smoking with Barça' as a unique public health programme goes live. http://photos.prnewswire.com/prnh/20121201/580157 The campaign, a joint initiative of the European Commission and FC Barcelona uses a unique, science-based approach to help those who love life, Barça and football to quit smoking for good. The latest innovation of the European Commission's successful "Ex-Smokers are Unstoppable" campaign that has run across the 27 EU countries for the past two years, 'Quit Smoking with Barça' (quitsmokingwithbarca.eu) is powered by the 'FCB iCoach', a free, dedicated online resource and mobile app that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff. Building on the success of "Ex-Smokers are Unstoppable" (exsmokers.eu) and harnessing the support of Barça's millions of fans, this unprecedented partnership between a sporting institution and the European Commission can help many more of Europe's 140 million smokers tokick the habit forever. 'Quit Smoking with Barça' is built around the FCB iCoach - a personal health coaching programme.