Frost & Sullivan: Whether B2B or B2C, Today's CIO Must Understand IT's Changing Role as a Tool for Growth

Frost & Sullivan: Whether B2B or B2C,Frost & Sullivan: Whether B2B or B2C, Today's CIO Must Understand IT's Changing Role as a Tool for Growth PR Newswire MOUNTAIN VIEW, California, Nov. 19, 2013 - Decision support portal provides a competitive edge through direct access to IT analysts' insight on current events and visionary outlooks Companies across industries realize information and communication technologies (ICT) play a critical role in increasing productivity and engaging customers. In fact, more than 70 percent of companies surveyed by Frost & Sullivan are implementing at least one mobile worker application in an effort to meet business goals. Frost & Sullivan finds leading firms in the ICT space are realizing the crucial need of impacting end-users, who are key audiences, whether in the enterprise or consumer setting. "When speaking to major players in the IT space, we find their current shortfall is impact on key end-user markets," said Frost & Sullivan ICT Global Vice President Alpa Shah. "Our client's revenue hinges on customer experience and concrete value; therefore, Frost & Sullivan is opening the Visionary IT Portal to interact with our growing following of end-users who are interested in the next big thing in ICT. With smartphones and tablets intrinsically embedded in the user's daily life, despite geographic location, solution providers must be prepared for the newest waves in mobility, accessibility and the 'connected' lifestyle.