Frost & Sullivan: Top Six Digital Media Predictions for 2014

Frost & Sullivan: Top Six Digital MediaFrost & Sullivan: Top Six Digital Media Predictions for 2014 PR Newswire SYDNEY, Nov. 19, 2013 ~ Market movements that will impact digital media market players ~ Australia's digital media market has seen tremendous growth in various areas, including a significant rise in use of smartphones and tablets, an increase in online retail and a surge in the online advertising and video market. "Common patterns such as younger age group markets dictating new directions and methods though their preferences and demands impact the way messages are transmitted to them. Often a multi-prong communication strategy is required as connectivity and mobility are ubiquitous trends impacting many of these markets," says Phil Harpur, Senior Research Manager, Australia & New Zealand, Frost & Sullivan. Frost & Sullivan has identified the top six predictions in digital media that are expected to be game changers, challenging market players to up the ante and be a step ahead of the competition. 1. Android will continue to take market share away from Apple in the smartphone market Up till two years ago, Apple dominated Australia's smartphone market. In 2012, Android and Apple held equal market share (44%). In 2013, Android (50%) overtook Apple iOS (39%) as the most popular smartphone operating platform, and is continuing to capture market share.