Frost & Sullivan: The Integrated Service Environment for Directory Assistance Paves the Way as the New Frontier

Frost & Sullivan: The Integrated Service Environment for Directory Assistance Paves the Way as the New Frontier PR Newswire MOUNTAIN VIEW, California, June 6, 2012 - Stratecast | Frost & Sullivan case study identifies how Verizon's electronic directory services are pushing the boundaries MOUNTAIN VIEW, California, June 6, 2012 /PRNewswire/ -- Directory services have evolved at a fantastic rate as the old traditional yellow pages and white pages have morphed into embedded information that empowers other communication services. Directories are now online, on the television set, on smartphones and will soon be in personal head-up displays (a clear display that shows data without having to look away from the viewpoint). As services become integrated, directory services are set to develop into the essential framework for mobile communications. Stratecast | Frost & Sullivan recently published a case study, Pushing the Boundaries of Directory Services, which examines consumer directory expectations and how to deliver electronic directories correctly. In a Stratecast | Frost & Sullivan survey it is apparent that printed directories are a thing of the past. More than 25 percent of respondents noted that they obtain at least part of their directory information over their cell phones. This is significant and indicates a sea change in the perception of directory information as an enabler of mobility.