Frost & Sullivan: Smartphone-interfacing Solutions to Power Compatible Automotive Navigation in Americas

Frost & Sullivan: Smartphone-interfacing Solutions to Power Compatible Automotive Navigation in Americas PR Newswire MOUNTAIN VIEW, California, July 18, 2012 - Low-cost navigation and telematics services help participants make inroads into the mass market MOUNTAIN VIEW, California, July 18, 2012 /PRNewswire/ -- The North and Latin American automotive navigation markets are on the cusp of a shift to connected navigation systems that offer real-time traffic information and local searching options. Navigation systems, whether by original equipment (OE) fitment, aftermarket, or portable navigation device (PND), are feeling the heat of competition from smartphone-based navigation applications. Low-cost smartphone replication technologies are helping navigation markets breach the perimeter of the mass market. New analysis from Frost & Sullivan (http://www.automotive.frost.com), Key Trends and Forecasts for the North American and Latin American Automotive Navigation and Telematics Services Market, expects the North American market size for navigation systems to be at 18.7 million units, smartphone navigation subscribers to be at 402.2 million, and telematics service subscribers installed base to be at 31.6 million by 2016. On the other hand, the Latin American market size for navigation systems are likely to be at 5 million units, smartphone navigation subscribers at 160.8 million, and telematics service subscribers installed base at 21.4 million by 2016.