Frost & Sullivan: Robust Growth for Malaysian Mobile Market in Coming Years with Rising Demand for Internet

Frost & Sullivan: Robust Growth forFrost & Sullivan: Robust Growth for Malaysian Mobile Market in Coming Years with Rising Demand for Internet PR Newswire KUALA LUMPUR, Malaysia, Dec. 9, 2013 ~ Frost & Sullivan highlights Top Trends in the Malaysia Telecoms market Mobile penetration in Malaysia has long surpassed the 100.0% mark and currently hovering around 150.0%. The Malaysian market is expected to reach a mobile subscriber base of over 50 million by 2015. Growth is expected to slow down as the market approaches saturation but is still expected to register a CAGR of 6.0% from 2011-2015. According to Ajay Sunder, Senior Director of Telecoms, Frost & Sullivan Asia Pacific, to sustain subscriber growth momentum, operators are expected to continue with aggressive promotional campaigns, especially in the prepaid market. "In 2012, Maxis held 32.3% of the mobile subscription market share in Malaysia. This was followed by Celcom at 29.1% and Digi at 24.1%," he said. The rapid increase of mobile penetration has also led to consumers carrying a second connection/device. Effective ARPU monetization from the second device is a major challenge for service providers. Smartphone and Tablet penetration in the Malaysian mobile market currently stands at approximately 35.8% and 12.1% respectively. "There is a multi-screen trend with the addition of one or more devices as consumers take advantage of different form factors and declining prices.