Frost & Sullivan Recognizes Xora's Dominance in the North American Mobile Workforce Management Market

Frost & Sullivan Recognizes Xora's Dominance in the North American Mobile Workforce Management Market PR Newswire MOUNTAIN VIEW, California, Sept. 18, 2012 - The company's success lies in its go-to-market strategy that articulates a clear value proposition to prospective customers MOUNTAIN VIEW, California, Sept. 18, 2012 /PRNewswire/ -- Based on its recent analysis of the mobile workforce management (MWM) market, Frost & Sullivan recognizes Xora with the 2012 North American Frost & Sullivan Award for Market Share Leadership. This is no mean feat in a still-challenging and fragmented market. Close competitors lag well behind with less that half of Xora's share. A number of critical factors have contributed to this leadership position. Xora offers an intuitive and affordable product that manages and monitors mobile field workers and their tasks. The company forged early, deep partnerships with key distribution channels, and has implemented a revitalized go-to-market strategy – driven by a new executive team that was put in place in 2011. Xora's MWM solution has been designed to appeal to a wide range of potential business and public sector customers. Its 2009 merger with Gearworks allowed Xora to combine the best of two popular technologies into a single MWM offering. The application is intuitive, easy to use and deploy, and is not allowed to grow stale, with updates on a regular (but not too often) basis.