Frost & Sullivan Recognizes Mayo Medical Laboratories for its Highly Effective Competitive Strategy in the Clinical Laboratory Market

Frost & Sullivan Recognizes Mayo Medical Laboratories for its Highly Effective Competitive Strategy in the Clinical Laboratory Market PR Newswire MOUNTAIN VIEW, California, May 30, 2012 - MML's use of competitive intelligence has produced successful programs on hospital outreach, regional distribution, and new product development MOUNTAIN VIEW, California, May 30, 2012 /PRNewswire/ -- Based on its recent analysis of the clinical laboratory market, Frost & Sullivan recognizes Mayo Medical Laboratories (MML), Mayo Clinic's reference laboratory, with the 2012 North American Frost & Sullivan Award for Competitive Strategy Leadership. 2011 was a difficult year for the clinical laboratory market. Yet, unlike many in the laboratory industry, MML experienced growth derived from the execution of a keen competitive strategy. With a marketing research and strategy group in place for many years, MML's effective use of competitive intelligence has produced successful programs on hospital outreach, regional distribution, and new product development that have led to increased market value, compared to the high-volume laboratories in the clinical laboratory space.