Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions

Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions PR Newswire MOUNTAIN VIEW, California, Sept. 18, 2012 - Maxymiser improves third party analytics reporting tools and drives innovation by empowering marketers with actionable information MOUNTAIN VIEW, California, Sept. 18, 2012 /PRNewswire/ -- Based on its recent analysis of the online analytics market, Frost & Sullivan recognizes Maxymiser with the 2012 Global Frost & Sullivan Enabling Technology Award. Testing is the under appreciated, yet absolutely critical tool that makes analytics and optimization work. The Maxymiser MaxTEST™ multivariate and A/B testing solution allows marketers to merge advanced testing with existing online analytics programs. Without testing, analytics is just data and cannot generate improvements in performance. As analytics has moved from being an IT product to a marketing program, Maxymiser's testing programs have helped lead to the shift in making analytics more visual, comparative and marketing oriented. "It is an incredibly dynamic and competitive world out there for digital marketers, and the application of testing and the undeniable truth in numbers empowers critical online marketing decisions and strategies that are driving eCommerce and value across the online ecosystem today," noted Frost & Sullivan Senior Industry Analyst, Loren Johnson.