Frost & Sullivan Recognizes Comcast Business Services for its Highly Competitive Go-to-Market Ethernet Services Strategy

Frost & Sullivan Recognizes Comcast Business Services for its Highly Competitive Go-to-Market Ethernet Services Strategy PR Newswire MOUNTAIN VIEW, California, Aug. 28, 2012 - The company has been aggressively positioning and selling its Ethernet portfolio to the mid-market and larger enterprises MOUNTAIN VIEW, California, Aug. 28, 2012 /PRNewswire/ -- Based on its recent analysis of the multiple system operator (MSO) Ethernet services market, Frost & Sullivan recognizes Comcast Business Services, a unit of Comcast Cable, with the 2012 North American Frost & Sullivan Competitive Strategy Leadership Award for MSO Ethernet Services. Frost & Sullivan commends Comcast's execution on its Ethernet services market strategy as the company moves up-market, providing high- touch interaction and a competitive portfolio of Ethernet services for increasingly larger businesses. With businesses of all sizes increasingly turning to Ethernet-based solutions to satisfy their growing need for scalable, reliable high-capacity networking, the MSOs have an advantage in the small and mid-markets. Their Ethernet services' go- to-market strategies are focused on strong local business presence, customizable solution bundles, and effective proactive education and communication components beginning in the pre-sale stage. Comcast has leveraged these elements to expand its Ethernet resources and capabilities, targeting larger businesses with multi-site networking needs.