Frost & Sullivan: Raising Awareness on Benefits of Hosted Unified Communications Vital to Adoption in Latin America

Frost & Sullivan: Raising Awareness onFrost & Sullivan: Raising Awareness on Benefits of Hosted Unified Communications Vital to Adoption in Latin America PR Newswire BUENOS AIRES, Argentina, March 27, 2014 -- Service providers must position their brand to cater to an enterprise segment that is still forming their opinions on the cloud The Latin American market for unified communications and collaboration (UC&C) in the cloud began around 2008 with certain vendors developing private clouds on-premise for large enterprise customers. Things have changed since then, as in 2013, the most common architecture was no longer the private rather than the hybrid cloud. As a matter of fact, most interviewed vendors affirmed that mid-2012 and 2013 was when hosted UC&C started gaining traction in Latin America. New analysis from Frost & Sullivan, Unified Communications and Collaboration (UC&C) in the Cloud in Latin America, finds that unified communications as a service (UCaaS) solutions are generally rolled out in the second phase of software as a service (SaaS) installations, that is, after enterprises have adopted other SaaS. Firms that already use e-mail and customer resources management are more inclined to shift to UCaaS. "Businesses in Latin America are embracing the pay-as-you-grow component of UCaaS as it does not require a large upfront investment," said Frost & Sullivan Information and Communication Technologies Industry Manager Juan Manuel Gonzalez.