Frost & Sullivan: Online Video Outperforms All Other Segments of Online General Advertising

Frost & Sullivan: Online Video Outperforms All Other Segments of Online General Advertising PR Newswire SYDNEY, Oct. 8, 2012 - Mobile Advertising on Smartphones to Reach $177 million by 2017 SYDNEY, Oct. 8, 2012 /PRNewswire/ -- The online general advertising market in Australia grew 21% from June 2011 to June 2012 to reach $768 million, and is expected to grow at a CAGR of 14% till 2017. Online video was the fastest growing type of online general advertising inventory, growing 58% during that period. Based on Frost & Sullivan's report Australian Online General and Mobile Advertising Market 2012, published in October 2012 which includes a survey conducted with online advertisers in Australia, half of all respondents indicate that their online general advertising budget increased in 2012, with 39% indicating an increase of more than 25%. The online video advertising market, at $86 million in 2012, is predicted to grow at a CAGR of 39% from 2012 to 2017. Its share of the online general advertising market will increase from 11% in 2012 to 30% in 2017, outperforming all other major online general advertising segments - online display, advertorials, integrated site content and sponsorships and EDM / e-newsletters.