Frost & Sullivan: Online search advertising outperforms all - surpassing online general, directories and classifieds advertising

Frost & Sullivan: Online search advertising outperforms all - surpassing online general, directories and classifieds advertising PR Newswire SYDNEY, Nov. 12, 2012 - Online search grew 29% in 2012 and a CAGR of 18% is expected till 2017 SYDNEY, Nov. 12, 2012 /PRNewswire/ -- Online search advertising remains the strongest performing main segment of the online advertising industry, growing 29% in 2012 and outperforming online general advertising (online banner, sponsorships, integrated site content, advertorials, EDM / e-newsletters), online directories and online classifieds advertising. Proven reliability and cost effectiveness of search appeals to advertisers and agencies, especially in recent challenging economic times in many developed global economies. According to Frost & Sullivan's new report, Australian Online Search and Directories Market 2012, a significant proportion of Australian consumers are using smartphones to search the internet and access local information. Directions businesses, restaurants or retail stores are common queries on mobile devices. Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice, Frost & Sullivan says Google and Bing are investing significant resources in improving mobile search functionality as search query volumes though handheld devices increases rapidly. Yahoo! Search Marketing's alliance with ninemsn's Bing saw strong revenue growth during FY2012. "By leveraging the strength of both players – Yahoo!