Frost & Sullivan New Product Innovation Award Commends Phenofarm® for its Phenolea® Complex

Frost & Sullivan New Product Innovation Award Commends Phenofarm® for its Phenolea® Complex PR Newswire LONDON, Sept. 26, 2012 - Phenolea® Complex meets the demand for superior, natural antioxidant ingredients LONDON, Sept. 26, 2012 /PRNewswire/ -- Based on its recent analysis of the antioxidants market, Frost & Sullivan recognizes Phenofarm® with the 2012 Europe New Product Innovation Award for its highly innovative Phenolea® Complex. The product is set to address the European demand for superior, natural antioxidant ingredients. Phenolea® Complex is derived from olive fruits and is a standardized extract containing molecules which have a high antioxidant capacity. The product is clean label, containing water soluble molecules and is applicable to many food and beverages. "This novel natural antioxidant ingredient transfers all the perceived advantages of a Mediterranean diet directly to the food products in which it is used," noted Frost & Sullivan Research Analyst Dr. Kaushik Ramakrishnan Shankar. "It is E-number free and manufactured using a sustainable process." The raw material is olive pulp which is in abundant supply in Italy. The local source of olives provides IP protection for Phenolea® Complex, while strict control of the supply chain ensures that there are no demand-supply gaps for the raw material.