Frost & Sullivan: 'New Intelligence' to Sustain Greater Customer Loyalty

Frost & Sullivan: 'New Intelligence' to Sustain Greater Customer Loyalty PR Newswire SYDNEY, Nov. 23, 2012 ~Frost & Sullivan Hosts Customer Interaction Australia Summit in Sydney SYDNEY, Nov. 23, 2012 /PRNewswire/ -- Frost & Sullivan recently hosted the 3rd Annual Customer Interaction Australia Summit on November 22, 2012. In this increasingly complex environment, improving the customer experience continues to be a top priority for Australian businesses who want to drive revenue and profitability. The changing requirements of customers and the prominence of social and digital media play a key role in driving customer experience. New analysis from Frost & Sullivan Enterprise Social Media and Web 2.0 Market 2010, finds that the market experienced more than 20 percent growth. It generated revenues of $28.6 million in 2010 and is expected to touch $126 million in 2017. Achieving and sustaining greater customer loyalty requires new operating models that embed this 'new intelligence' to ensure their people, processes, infrastructure, and governance drive optimal customer interactions. With the support of Gold Sponsor Adobe and Lucky Draw Sponsor Jabra, Frost & Sullivan and various industry experts discussed how enterprises need to be anticipating their customers' needs and proactively reaching out to their customers to optimize customer experience.