Frost & Sullivan: Need for Quality Customer Interaction Services Boosts Latin American Contact Center Applications Market

Frost & Sullivan: Need for Quality Customer Interaction Services Boosts Latin American Contact Center Applications Market PR Newswire BUENOS AIRES, Argentina, Dec. 6, 2012 - Adoption of interactive voice response and agent performance optimization systems increasing BUENOS AIRES, Argentina, Dec. 6, 2012 /PRNewswire/ -- The need to ensure higher quality customer interactions drives the development of efficient contact center applications in Latin America. An investment-friendly atmosphere and the rapid development of new markets in the Andean region further contribute to the growth in the overall Latin American contact center application market. New analysis from Frost & Sullivan (http://www.contactcenter.frost.com), Overview on the Latin American Contact Center Applications Markets, finds that the market earned revenues of over $407.1 million in 2011 and estimates this to reach $757.9 million in 2018 at a compound annual growth rate of 9.3 percent. The Latin American contact center applications market in the Andean and Southern Cone regions is expected to grow at 10.3 percent and 9.8 percent respectively till 2018. Brazil will be the regional revenue leader with a 51.6 percent share of the market. "Market expansion in Latin America will lead to substantial contact center application development to ensure efficient customer interaction," said Frost & Sullivan Research Analyst Martin Ramirez.