Frost & Sullivan: Mobility drives a new era of Communications and Collaboration across the Mobile Enterprise

Frost & Sullivan: Mobility drives a new era of Communications and Collaboration across the Mobile Enterprise PR Newswire SYDNEY, Dec 5, 2012 -Unified Communications as a Service (UC), MDM, Social Collaboration and Big Data will be big themes in 2013- SYDNEY, Dec 5, 2012 /PRNewswire/ -- The enterprise communications market in Australia is set to develop further in 2013. The prominence and rapid growth of the mobile enterprise will see communications centred heavily around mobility. At Frost & Sullivan's ICT outlook briefing 2013 held in Sydney today, Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ, said "The Unified Communications as a service (UCaaS) market for ANZ is expected to rapidly expand to US$1.1 Billion by 2018." The market is expected to see a plethora of vendors, systems integrators and carriers offer UC as a Service in 2013. Frost & Sullivan predicts some non-traditional players and new integrators to enter this space moving forward. The communications and collaboration space will also see rising competition from OTT (Over the Top) players. As the use of over-the-top and social media applications become more applicable to the corporate setting, companies will increasingly have to incorporate these applications to develop better productivity in the working place and foster innovation. "Making calls from social media platforms such as Facebook will be common in the future.