Frost & Sullivan Lauds Peninsula Drums for Achieving Excellence in Product Differentiation

Frost & Sullivan Lauds Peninsula Drums for Achieving Excellence in Product Differentiation PR Newswire CAPE TOWN, South Africa, Dec. 13, 2012 - Company pioneers local production of conical drums, distinguishing it from the competition CAPE TOWN, South Africa, Dec. 13, 2012 /PRNewswire/ -- Based on its recent analysis of the industrial packaging market, Frost & Sullivan recognises Peninsula Drums with the 2012 South African Product Differentiation Excellence Award. "This award highlights Peninsula Drums' forward thinking and adoption of global best practices in the steel drum manufacturing industry," noted Frost & Sullivan's Chemicals Materials & Food Research Analyst, Kim Watson. "Recognising a gap in the market for conical drums, a product which is not yet manufactured in South Africa, Peninsula Drums obtained the technology to start producing it before other key market participants." Peninsula Drums is currently the only manufacturer of conical drums in Africa. This offering became available to end- user markets in May 2012. "Peninsula Drums' conical drums are tapered in such a way that they can be packed inside each other for transport to customers whilst still empty, thus saving space and allowing for more drums to fit inside a container," remarked Watson. "The cylindrical drums, offered by its competitors, lack this unique feature. Additionally, these conical drums also offer cost savings.