Frost & Sullivan Honours Shell Lubricants for its Outstanding Commitment to Customer Value Enhancement

Frost & Sullivan Honours Shell Lubricants for its Outstanding Commitment to Customer Value Enhancement PR Newswire LONDON, Nov. 5, 2012 - Shell wins acclaim for product leadership backed by exceptional customer service and technical support LONDON, Nov. 5, 2012 /PRNewswire/ -- Based on its recent analysis of the automotive lubricants market, Frost & Sullivan recognises Shell with the 2012 European Customer Value Enhancement Award. Shell is commended for its holistic approach; a wide range of innovative, advanced, high quality products supported by exceptional customer service and technical support. "Shell has been constantly innovating in its approach to the lubricants market and has worked in tandem with OEMs to develop customised solutions," noted Frost & Sullivan Research Analyst Shree Vidhyaa Karunanidhi. "The company has effectively addressed the demand for highly technical and complex solutions in the engine oil and transmission fluids market. In doing so, Shell has been enhancing the value that it offers not only to its OEM clients but also to actual end users." Mark Gainsborough, Executive Vice President for Shell Global Commercial, said: "Our lubricants business strategy is focused on brand and value. We have a strong supply chain, a portfolio of world-class brands and products, and we invest in technical innovation. Moreover, we develop genuine partnerships, put the customer at the heart of what we do, and respond to industry opportunities and challenges.